[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.minimali.cz\/mate-problemy-s-prodejem-zkuste-upravit-cenu\/#Article","mainEntityOfPage":"https:\/\/www.minimali.cz\/mate-problemy-s-prodejem-zkuste-upravit-cenu\/","headline":"M\u00e1te probl\u00e9my s prodejem? Zkuste upravit cenu!","name":"M\u00e1te probl\u00e9my s prodejem? Zkuste upravit cenu!","description":"Ka\u017ed\u00fd podnik proch\u00e1z\u00ed ur\u010dit\u00fdm \u017eivotn\u00edm cyklem, p\u0159i\u010dem\u017e ka\u017ed\u00e1 f\u00e1ze \u017eivotn\u00edho cyklu je u r\u016fzn\u00fdch podnik\u016f jinak dlouh\u00e1. Znamen\u00e1 to tedy, \u017ee v\u017edy nastane tak\u00e9 f\u00e1ze ur\u010dit\u00e9ho \u00fapadku, kdy je prodej jist\u00fdm zp\u016fsobem omezen\u00fd. Toto omezen\u00ed m\u016f\u017ee b\u00fdt zp\u016fsobeno jednak konkurenc\u00ed, jednak ekonomick\u00fdm v\u00fdvojem hospod\u00e1\u0159sk\u00e9ho cyklu. Pokud prodej nen\u00ed na takov\u00e9 \u00farovni, na jak\u00e9 byste jej...","datePublished":"2020-09-19","dateModified":"2023-06-01","author":{"@type":"Person","@id":"https:\/\/www.minimali.cz\/author\/#Person","name":"","url":"https:\/\/www.minimali.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b86e461e91a792eb6523c2667396c9868de382fea5dd80e25dc0d9e030173b65?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b86e461e91a792eb6523c2667396c9868de382fea5dd80e25dc0d9e030173b65?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"minimali.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.minimali.cz\/wp-content\/uploads\/img_a305288_w2248_t1516796561.jpg","url":"https:\/\/www.minimali.cz\/wp-content\/uploads\/img_a305288_w2248_t1516796561.jpg","height":0,"width":0},"url":"https:\/\/www.minimali.cz\/mate-problemy-s-prodejem-zkuste-upravit-cenu\/","wordCount":417,"articleBody":"Ka\u017ed\u00fd podnik proch\u00e1z\u00ed ur\u010dit\u00fdm \u017eivotn\u00edm cyklem, p\u0159i\u010dem\u017e ka\u017ed\u00e1 f\u00e1ze \u017eivotn\u00edho cyklu je u r\u016fzn\u00fdch podnik\u016f jinak dlouh\u00e1. Znamen\u00e1 to tedy, \u017ee v\u017edy nastane tak\u00e9 f\u00e1ze ur\u010dit\u00e9ho \u00fapadku, kdy je prodej jist\u00fdm zp\u016fsobem omezen\u00fd. Toto omezen\u00ed m\u016f\u017ee b\u00fdt zp\u016fsobeno jednak konkurenc\u00ed, jednak ekonomick\u00fdm v\u00fdvojem hospod\u00e1\u0159sk\u00e9ho cyklu. Pokud prodej nen\u00ed na takov\u00e9 \u00farovni, na jak\u00e9 byste jej r\u00e1di vid\u011bli, je nejprve pot\u0159eba zjistit p\u0159\u00ed\u010dinu, pro\u010d se tomu tak stalo. N\u00e1sledn\u011b je pot\u0159eba hledat \u0159e\u0161en\u00ed, kter\u00fdm mohou b\u00fdt pr\u00e1v\u011b cenov\u00e9 \u00fapravy. O jak\u00e9 cenov\u00e9 \u00fapravy se m\u016f\u017ee konkr\u00e9tn\u011b jednat?1) Strategie cenov\u00fdch \u00falev \u2013cenov\u00e9 \u00falevy jsou ur\u010ditou v\u00fdhodou neboli odm\u011bnou pro z\u00e1kazn\u00edka, jestli\u017ee spln\u00ed ur\u010dit\u00e9 podm\u00ednky. V\u00a0tomto p\u0159\u00edpad\u011b se pak m\u016f\u017ee jednat o \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Slevy z\u00a0n\u00e1kupn\u00ed ceny \u2013 tuto lze uplatnit nap\u0159\u00edklad v\u00a0p\u0159\u00edpad\u011b, kdy z\u00e1kazn\u00edk zaplat\u00ed je\u0161t\u011b p\u0159ed term\u00ednem.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mno\u017estevn\u00ed slevy \u2013 jsou velice typick\u00e9, jestli\u017ee z\u00e1kazn\u00edk nakoup\u00ed ur\u010dit\u00e9 mno\u017estv\u00ed produktu.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sez\u00f3nn\u00ed slevy \u2013 v\u00fdhodn\u00e9 nap\u0159\u00edklad pro horsk\u00e1 st\u0159ediska, kter\u00e1 v\u00a0l\u00e9t\u011b postr\u00e1daj\u00ed n\u00e1valy ly\u017ea\u0159\u016f.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Odpo\u010dty \u2013 lze vyu\u017e\u00edt tzv. rabat v\u00a0p\u0159\u00edpad\u011b, kdy\u017e nap\u0159\u00edklad kupujeme nov\u00fd automobil a ponech\u00e1me prodejci n\u00e1\u0161 dosavadn\u00ed ojet\u00fd.2) Strategie ak\u010dn\u00edch cen \u2013jedn\u00e1 se o r\u016fzn\u00e9 akce, kter\u00e9 by ale m\u011bli trvat pouze omezenou dobu. Jejich c\u00edlem je p\u0159edev\u0161\u00edm stimulace popt\u00e1vky. M\u016f\u017ee se jednat o \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ceny pro zvl\u00e1\u0161tn\u00ed ud\u00e1losti \u2013 v\u00a0p\u0159\u00edpad\u011b, \u017ee se nap\u0159\u00edklad ve m\u011bst\u011b kon\u00e1 ur\u010dit\u00e1 akce, je mo\u017en\u00e9 upravit ceny.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ceny pro zvl\u00e1\u0161tn\u00ed z\u00e1kazn\u00edky \u2013 jedn\u00e1 se p\u0159edev\u0161\u00edm o r\u016fzn\u00e9 VIP sekce.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bezplatn\u00fd servis a poskytov\u00e1n\u00ed z\u00e1ruky.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Psychologick\u00e9 zlev\u0148ov\u00e1n\u00ed \u2013 firmy jej vyu\u017e\u00edvaj\u00ed takov\u00fdm zp\u016fsobem, \u017ee zpo\u010d\u00e1tku nastav\u00ed vy\u0161\u0161\u00ed ceny, aby pak produkty mohly b\u00fdt nab\u00edzen\u00fd jakoby s\u00a0vy\u0161\u0161\u00ed slevou.3) Strategie cenov\u00e9 diskriminace \u2013 znamen\u00e1 rozli\u0161en\u00ed r\u016fzn\u00fdch cen nap\u0159\u00edklad pro r\u016fzn\u00e9 segmenty lid\u00ed nebo r\u016fzn\u00e9 produkty. Jedn\u00e1 se tedy o \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Diskriminaci podle z\u00e1kaznick\u00fdch segment\u016f \u2013 c\u00edlov\u00ed z\u00e1kazn\u00edci jsou rozd\u011bleni na r\u016fzn\u00e9 d\u00edl\u010d\u00ed segmenty, p\u0159i\u010dem\u017e ka\u017ed\u00fd z\u00a0t\u011bchto segment\u016f m\u00e1 odli\u0161n\u00e9 ceny.                                                                                                                                                                                                                                                                                                                                                                                        3.2\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"M\u00e1te probl\u00e9my s prodejem? 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